Mathematical programming approaches to pricing problems
نویسندگان
چکیده
منابع مشابه
Mathematical programming approaches to pricing problems
There are many real cases where a company needs to determine the price of its products so as to maximise its revenue or profit. To do so, the company must consider customers’ reactions to these prices, as they may refuse to buy a given product or service if its price is too high. This is commonly known in literature as a pricing problem. This class of problems, which is typically bilevel, was f...
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ژورنال
عنوان ژورنال: 4OR
سال: 2015
ISSN: 1619-4500,1614-2411
DOI: 10.1007/s10288-015-0289-4